Promotional Bookmarks through VistaPrint
Maybe it's just my ego, but I think handing out promotional bookmarks is one of the most fun aspects of being an author. I'm not sure how effective they are (I think they help readers remember your book, but they won't sell the story on their own), but they're not too difficult or expensive to make. Mine came from VistaPrint. I used the postcard template, since VistaPrint doesn't have a template specifically for bookmarks, and cut two bookmarks from each card using a library papercutter. In hindsight, I do wish I'd had a Vistaprint coupon or other deal to use, because they add up, but my overall investment was around $30 per 100 bookmarks.
Pictures of the orientation and formatting for the bookmarks, plus a little more information and musings on the process, are here on my blog.
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