Skip to about 3:30 of this vid and he starts to mention some product that sounds like suckataz (that's clearly not spelled right) and I'm wondering what this is.
I had the same impression, but with accents an non-rhotic as his, and with an unknown word, it's hard to tell of there are or aren't any actual R's in the word. I went from succotash to to Sucker Tarts and all points in between.