I have been thinking about the dilemma of having to build an authors brand. That you have to create potential readers before publishing. It is pretty difficult to do this. I for instance can never get more than 20 followers on twitter and I gave up on my blog pretty quickly because it was not my style. Anyway, I was thinking, what if you wrote a fanficition in a fandom with a lot of dedicated readers already and build a name through there? kind of piggy backing on an already popular brand. Have anyone tried this strategy before? or what is your thoughts on this? is it advisable?