Has anyone here put effort into building their personal brand? If so, what have you done? I've been trying to build a brand using free short stories, fantasy images, etc, (I even had Neil Gaiman retweet a story of mine) but have had little success drawing people in. Seems like most of it has fallen on deaf ears. I had hoped offering free content would build on itself over time, but that hasn't seemed to be the case. Getting through the noise is quite frustrating.