1. shanemitchell1
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    shanemitchell1 Member

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    Copywriting good idea?

    Discussion in 'General Writing' started by shanemitchell1, Apr 16, 2009.

    I am hearing lots about copywriting and although I don't want to consider myself a salesman, it did sound really nice to be able to write and to do lots of it. I have a friend that makes websites for random people, he gets most of his business from the "word of mouth" and he says that if I can prove myself worthy, then he would refer me to his clients. I thought this would be great because I am would be writing and also getting paid a little. I am fresh into college, trying to get my english degree, and again I wouldn't want to make copywriting a career, but it allows me to write and the more I do that the better chances I will be becoming a better writer for that one day I can clarify myself as a full-time writer, meaning: I write my fiction 8-5 everyday, my passion and goal.

    This is just my thinking, anyone object? Anyone have any tips or anything of that sort? I know this isn't a copywriting website, but thought i should try.

    Thanks
     
  2. Cogito
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    Cogito Former Mod, Retired Supporter Contributor

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    It really isn't a copywriting site. We deal with creative writing, not marketing or advertising, so you probably won't find many people here in the same mindset. Copyrighting relies heavily on the impact of key words and phrases chosen by the client, which goes against the grain of most creative writing.

    We do have a strict policy against advertising here, which will limit what you can post. However, if you wish to discuss general writing principles, by all means do,
     
  3. Kursal
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    Kursal Senior Member

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    Copywriting isn't easy (I've done a bit in my time) but it does focus the mind wonderfully. It does take a different mindset than creative writing though and I'm not sure what to suggest other than getting some books on copywriting and learning the basic principals. I never did that myself, which is why I'm not a copywriter today.
     
  4. mammamaia
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    mammamaia nit-picker-in-chief Contributor

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    i was a freelancer for years and wrote copy for a variety of clients, including nestle's... it's interesting work and can pay the bills, but you have to keep finding clients, to make it a steady thing... today, with so many needing internet copy, and with the ease of touting your services on the net, it may be a lot easier...
     
  5. lynneandlynn
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    lynneandlynn Contributing Member

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    Erm...what exactly is copywriting?
     
  6. Cogito
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    Cogito Former Mod, Retired Supporter Contributor

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    copywriting is writing advertising copy. It can range from print ads and scripting commercials and trsilers to developing high impact commercial web elements. The key element is that it is used to promote a busines, service, or product.

    Copywriters work closely witj marketing teams. Companies have specific prodiuct branding that they wish to retain and highlight, so your creativity as a copywriter will be constrained by considerations of corporate identity.

    Web site copywriting also takes into account things like keywords for search engine hits.
     
  7. grnidone
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    grnidone Member

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    >Web site copywriting also takes into account things like keywords for search engine hits.

    I'm actually an SEO (Search Engine Optimizer) by day, so I'd like to add a little to this to answer your question.

    Yes, you are asked to use certain phrases and keywords. The reason for this is because you are not only writing for a person to read, you are writing for a search engine like google to index the results in its database. The reason for this is because it is a cheap way to bring traffic and sales to your web site.

    Let me take you through the basic process.

    1. A client that sells widgets will approach an SEO and say "We want our site to rank well on google for our product." What this means is that when people type in "widgets" into google, they want their web site to come up on the first page of google's search results. (Called SERPS by those in the industry.)​

    2. The SEO will use tools to find phrases that people like you and me search upon when trying to find information about the client's widgets. (Usually this list can be anywhere from 200 words to 1,000)

    For example:

    widgets - 3,256
    Red widgets - 675
    blue fuzzy widgets - 324​


    3. The SEO will often work with a copywriter to rewrite the content on the client's website to incorporate the words and phrases they found into the web copy.​

    There is a big demand for people to write copy for sites that only run google advertising. The same rules apply: the copywriter will be given a list of words and phrases to use in the copy and a minimum word count or keyword density percentage. Usually, the copywriter is paid by the word.

    Yes, you can make a good income doing this: particularly so if you create your own web site about high money phrases and run your own google advertising on it.
     
  8. Bob Magness
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    Bob Magness Senior Member

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    Copywriting is probably the most profitable way to make a living with your writing, actually. Many writers support themselves with copywriting or business writing while they are trying to write and publish a book. But to make a living wage the copywriter usually has to be working on several jobs at once and must constantly look for new clients. Some business acumen is certainly preferable because you won't have an agent helping you out.
     
  9. Forde
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    Forde Member

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    Very interesting thread!

    My friend's mum is a copy writer (and apparently makes good money) so I considered researching it further. Alas I was juggling too many writing projects at the time and so never got around to it.
     

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