Make or Break-It In Your First 10% As some of you may know by surfing through the tons of ebooks that kindle offers the first 10% of your ebook is given as a free sample for interested buyers to scope out. Think of this as your sales proposal. If a potential buyer becomes interested in what they are viewing they are more inclined to continue through purchasing the remainder of your ebook because they feel it will offer them something of VALUE. Most basic ebook formats instruct you to have the title page and table of contents as your first two pages, the same as many hardcover books. However, the reader has not purchased your whole book yet as they have a hardcover book. If all you are offering is a title and a list of the contents within your ebook it is too easy for the reader to make a quick judgment to buy your book or continue searching for another. Entice your reader with an introduction. Acquaint them with your writing style and give them a synopsis of how you plan to solve their problem. This is where you need to create a connection between your viewer and your work. Give them something to look forward to. The rest of your ebook is packed full with in-depth instructions on each particular topic. Wet their lips with these key topics and make them yearn for more. Remember the first 10% of your work is what determines if you will MAKE or BREAK-IT to your potential buyer.