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  1. G. Anderson

    G. Anderson Active Member

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    Getting the word out online

    Discussion in 'Marketing' started by G. Anderson, Oct 17, 2016.

    Hi All,

    I've recently self-published on Amazon Kindle and due to me having a fairly stable job, I've paid for a sponsored campaign. However, it hasn't been hugely successful. Therefore, I've created a new cover, title and blurb, so we'll see how it goes from now on...

    I've also contacted bloggers, but they all seem to be really busy, and a whole lot of them are not accepting submissions for reviews anymore.

    Does anyone else have some good ideas about marketing your book online? I'd prefer online as the book is only available in eBook format at the moment.

    Social Media is of course great, but what to do if you have a very limited following there? :)

    Best,
    G.
     
  2. theoriginalmonsterman

    theoriginalmonsterman Pickle Contest Administrator Contributor

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    I hear the places to go for this sort of thing is Facebook and Twitter. You can pay to create ads that will reach people with specific tastes, so while you may not reach a very broad audience you will be able to market to a more specific audience that's more likely to like your content.
     
  3. ChickenFreak

    ChickenFreak Contributing Member Contributor

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    Fiction or nonfiction? What was the campaign like? Do you have a website and/or blog?
     
  4. G. Anderson

    G. Anderson Active Member

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    Thanks! I didn't actually think of paid ads there, which seems silly since it's such a good opportunity. And you can probably decide your own budget, and close the campaing if you are not getting sales from it!

    It's a fiction book, but rather short. It's a romantic satire (a little inspired by reality shows) and aimed at readers between 16-30. I aim to make it part of a series featuring the same characters.

    So far, my only campaign is a sponsored ad campaign on Amazon Kindle (I've had 26 impressions and 1 purchase so far! :D). I do not have a website or blog yet, but it's something I am thinking about. My only concern is, however, if it wouldn't be better to get a reading base first?

    Best,
    G.
     
  5. Philsy

    Philsy Member

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    Set up a website with a blog. It's easy and cheap enough to do these days, and you could have a link to the Amazon page.

    Also, use Facebook and Twitter to get the word out.
     
  6. Cave Troll

    Cave Troll Who wants waffles...? Contributor

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    How good is it to have a website/blog if nobody knows about it or the author?
    Is it like fishing in the middle of the ocean with 10lb test line hoping to catch a shark?
     
  7. Iain Aschendale

    Iain Aschendale Contributed Member Contributor

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    I'm not sure how much good it's doing, but I set up my blog with the hope of generating some small bit of name recognition in the event that I ever publish anything.

    Which would require that I get writing, of course.
     
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  8. psychotick

    psychotick Contributing Member Contributor

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    Hi,

    I suggest you surf the Cafe at Kindleboards - they are much more into the marketing side of things and there are loads of threads there about what's worked and what hasn't for various writers.

    Cheers, Greg.
     
  9. Philsy

    Philsy Member

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    That's why you need social media, to drive people to the website!
     
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  10. Tenderiser

    Tenderiser Not a man Contest Administrator Supporter Contributor

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    Exactly. You need one main 'hub' and all your other outlets drive people to it. Mine is my website, and I'm active on Twitter (where I link to my website and Tweet when I have a new blog post). I haven't been very active lately but it does well when I put the hours in.

    I'm in it for the long game though; building up followers who like the Tweets I make and the blogs I write. When my book is out I'll let them know and hope they buy it. I don't like direct advertising and it doesn't work on me, so I don't use it. If people sense you're selling to them, they're on their guard. If you try to make them laugh or tell them things they're interested in or otherwise give something to them, they're much more receptive.
     
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