My second novel seems to be faring much better than my first. I really want to handle it like its my best work (because it is). How do you generate buzz about a book so that people start to prepare for it? I have tried the sample chapters thing with a book before (I posted on Facebook), and about 6 people showed interest. 0 of them got back with me. I have found it much better to talk to people in person and 'feel out' whether they are genuinely interested or will really follow through. It's worked a lot better. I don't have a blog to post about it and even if I did, my blog would have zero readers currently. What are some effective ways to generate buzz about a novel you are releasing?