I saw a book advertised by a writer on a writing forum (not this one, of course). The title looked good, the cover art was good, the genre was of interest to me, and it was available on Kindle. In fact, it was only available on Kindle. It was self-published to Kindle. Fine. I had no problem with that. In fact, Kindle is how I prefer to read books these days, and at .99 cents, I couldn't pass it up, right? Of course, I downloaded the sample first for free. I've learned to do this, because I've learned that few self-publishers know how to properly publish to Kindle. And I wasn't surprised this time, either. No cover art. No table of contents. No publishing front matter. The font was some kind of Courier. The justification was all askew. It was a mess. I never read the first sentence of the book, and of course, I didn't buy it. Publishing to kindle requires a good working knowledge of HTML and working with images. It also requires a great deal of specialized knowledge about Kindle that only comes from reading all the stuff out there on the web about it. I even had to contact the author of a book about publishing to Kindle to ask some questions that neither Amazon answered, nor that he answered in his book. In other words, I actually had to do original research to publish my book properly. If you don't know how to publish to Kindle, you need to learn before self-publishing. Otherwise you're shooting yourself in the foot.