Bowker's running a $45 off special on a block of ten ISBNs, I have no idea how long the sale will last, and I want to take advantage of it. In the sign up, you have to check yourself off as Self-Publisher, then give them the name of your company. After thinking and rethinking and searching and researching, I like Hendrick Hill Books. There's nothing like it on Google (save some street names here and there). It picks up an old family name and I like hills. Also, it sounds solid, and it's sufficiently neutral I can go anywhere with it re: genre. I considered Hendrick House Books, but there's a publisher called Hendricks House that apparently reprints old classics and it's too much the same. What do you guys think?