When setting a story or scene in a restaurant or coffee shop, are you more likely to use a chain that everyone has heard of like Starbucks or TGI Fridays or are you more likely to create your own fictional establishment? What do you think the benefits are for these two options? I think that setting something in Starbucks can really ground the reading in the story since everyone has been to a Starbucks. So, when is it better not to use a real place? There was a recent story in one of the literary journals that took place at a hotel. It was a chain hotel. Even more specific than that it was pretty much spot on 100 percent with the details of the hotel at this location. It was pretty cool because I've stayed there before. I'm not sure I would have liked the story as much if it was a generic hotel or something the author just made up. What do you guys think of this?