I think the cover looks good. Rousey is certainly fit. I'm not sure why a fit woman can't be inspiring to men just as easily as a fit man, but apparently some people are upset about this. One person said "...we [i.e. men] have had enough rights stripped away, bias against fellas in laws and politically [sic] correctness where equality in many venues have become inequalities..." Apparently men are so oppressed that a woman on the cover of Men's Fitness is a precursor to some sort of PC-driven apocalypse. Anyway, I still say cool cover, and Rousey is more likely to inspire me to go to the gym than, say, Carmen Electra, who has been on the cover of the U.S. version of the magazine.