I watched a webinar today and now I have something else to worry about other than writing. And creating covers. And marketing. So this is a question to all of you are self published - did you create a company (of any type) or a publishing company when you started to self publish? I understand the tax and legal advantages of creating a business entity of some type. What I'd really like is some feedback about whether actual indie authors go that route or not? It's easy when looking at listings on Amazon to tell if the book is from a major publishing company, Random House, for example. It's not so easy to tell on other listings if the author published as an individual or through a publishing company they created or just through a small press company. I also understand treating your writing as a business, but does that include setting up a company (publishing or otherwise)? There are going to be a lot of costs involved in setting up a company, depending on where you live. Right now, if I had the choice between spending, say, $500 to set up a company and $500 to get a professional cover, I'd go with the cover. But is that the right choice? Opinions? Comments? Helpful (or not!) suggestions?