For me personally, I think it is advantageous to study the traits of the people in your industry who are successful, and finding commonalities between them. Successful people usually leave clues to their success. These clues are found in the common traits they share. This was the basis of Napoleon Hill's work "Think and Grow Rich." One of the common themes I'm finding with successful Indie authors is they all have successful blogs. Since I come from an online marketing/nonfiction background, I know perfectly well how much work these are. Done correctly, they are as much work as writing a book, and just as time consuming. But as examples, Joe Konrath, Hugh Howey, Chuck Windig, and Barry Eisler. They all have excellent blogs. The authors above have been very vocal about their desire to help other indie authors, and they do. Almost all of them writing about the writer's life, calling BS on one thing or another, and, of course, promoting their own books. There is, of course, nothing wrong with that. However, one has to assume, given the amount of time it takes to write quality, thoughtful, and/or insightful blog posts, they do it because it generates sales. But surely the people who visit these blogs, or have an interest in them, are other authors and writers, not consumers, or readers. Maybe a reader might search for an author they like, but they aren't going to stick around to read the ramblings of your life. If I'm looking for a plumber, I wouldn't necessarily visit plumbers blog on a regular basis to read about the "plumbing life." (Unless I was another plumber.) Ergo, they are writing for other authors and getting a (Significant) income from doing it. Enough to make the time cost of blog writing worthwhile, anyway. As evidence of this, on some blogs these fiction writers are selling nonfiction "How To" books on writing! I'm sure the secondary reason (Or maybe primary) reason is to build up a sizable email list. But if so, it will still be an email list of primarily other writers, not necessarily readers. So here's my question: Do you think a lot of an Indie writer's income is derived from other authors or writers? (That seems like cheating, somehow.) Are any of the authors here getting significant income from their own websites and/or blogs in the form of book sales?