I have a very good friend of mine who already has self published a comic book and is wanting to turn this into a comic series. The idea of the story revolves around the anime/jrock community incorporated into a semi-realistic story. He personally asked me to help him figure out how to reach out to a larger audience and if I know any place that would be interested in reviewing or ideas to advertise this. He has already self published the first series both for print and web media. He has tried to sell the series on an e-publishing site, but generated no revenue. He caved in and posted the first series online here http://www.fixercomic.com/read/ for free. I did address several issues to him. One of them being, he should stop calling it a comic series and instead call it a graphic novel or a graphic series. Second is outreach and advertising. Before spending any money on monetizing and advertising on websites, he would rather reach out to enthusiasts and have them review in exchange for merchandize or a sneak preview of the second series. Main issue I come across is the audience. It is so niche that I do not know where to start. It is true that nobody wants to spend money on a series like this, but offering it for free is out of the question. I had suggested to him that with e-publishing you can always add advertisements to help generate revenue on his website. But that is another topic. What advise should I give to him to reach out to a wider audience? Creative ideas are also encouraged since this is not a novel but...as he calls it a comic series. What are also somethings to be changed/altered or considered in this case? I have suggested also to do some creative advertising in a youtube channel. That is on the table, but they budget for it is not a #1 priority.