It's a ubiquitous practice that whenever someone asks "How do I convince people to publish my book?" the response is "Write well", but I'm not sure that such an attitude is good enough. Recent developments lead me to believe that the big publishing houses are a sinking ship and certain distributors have been the first casualties. So borders has - for a multitude of reasons - filed for bankruptcy protection and while I have little financial expertise, I'm taking this as a bad sign. While a few sources I've checked out blame poor business practices such as overexpansion, outsourcing of core functions and putting people in charge with little to no bookselling expertise, one of the big things that has come up is the availability of the eBook. Digital distribution and online purchasing is becoming an increasingly big deal. I work the retail floor and every day the company I work for is losing money matching online prices: Prices substantially lower because they don't have to factor the same costs as a store front. Games and movies are also becoming increasingly infeasible for retail outlets because there's no point in paying $35 for a disc off the shelf when you can pay $25 on iTunes. This is why Gamestop tried to sue digital distributors: Because once DD becomes mainstream, the brick and mortar pawnshops they run will essentially become obsolete. Now I'm all for the shift in medium: DD is good news for publishers and authors alike because it reduces the printing and publishing costs to near zero. HOWEVER, right now publishers have been left out in the cold with an IOU for millions of dollars, and mid-list authors who only barely scrape a profit when the getting's good are going to be given the boot as publishers become increasingly risk-averse, much like Hollywood and AAA game companies. The question is: Given the inevitable change in the way books will be bought in the future and given the already turbulent times distribution giants like Borders are and will be going through, is there any point in writing for paper publishing? If so, how long will it last? As a new author, I want my books to be published but I know that publishers are only interested in the bottom line. To that end, what hope do I have of getting my book on the shelf, given the likelihood of turning a profit? If not, how do I go about getting my book published digitally? I've seen a lot of threads here about agents and publishers, but a change in the medium will almost certainly mean a change in the system because of the changes I mentioned above. I personally would like to ride the digital walrus under these circumstances, but I'd like to hear your thoughts on if, when and how it should be done.