Hi all, I've put my fiction-writing hat away for the moment. And in the last twelve months I've began to write on my own website about my bicycle-touring adventures. I also write for a cycling webzine which publishes monthly issues... But, I'm hoping to reach a wider audience in the Spring and Summer when I conduct my own bicycle tours, I'm hoping to build my own profile as a freelance travel writer, and am wondering whether anyone can offer me any tips? What do your audience look for in terms of travel-writing... Obviously, you want to be as descriptive as possible about what you see, who you meet, what you do, etc. And I'll be taking multiple photos whenever I'm out on tour and adding them to posts that I make on my website. Can anyone also offer any advice when it comes to building up your own persona, per-se. Building up yourself in the freelance market? Cheers, Jack.