I realize I’ve harped on this before, but now that I am starting to review books, I feel I have to mention it again, especially to those who may be publishing their own works: You must format for Kindle correctly. This is not just a self-publishing problem; it’s your problem if you are going with a small press as well, because they aren’t formatting for Kindle correctly either--not in my experience so far. What happens is whenever anyone downloads a sample of your book, and it’s formatted poorly, they will not buy it nor will they read it. The publishing quality of your book is as important as the writing and editing of it. At first, I couldn’t understand why any publisher would just upload their Word file into Kindle and expect it to come out right. But then I read something: a lot of small publishers don’t care. They acquire a book—typically any book anyone writes. They give it some cover art, and they publish it as is. They don’t care about making money from the book. They aren’t going to try to sell it. Their game is to sell copies back to the author at inflated prices. And let's face it, if you publish a novel, you're going to want a hundred copies of your own to give away or try to market with--or send to reviewers, and the know it. So what do they care if the Kindle version is jacked? They’re selling $30 POD paperbacks back to the author. And the author has no control over the publication once they sign over the rights to the publisher. My advice? Buy some books from the publisher before you sign your rights away. If the Kindle version is formatted poorly there is one indisputable fact you have to face: that publisher doesn’t care about selling your book. Sometimes I wonder if a straight up vanity or subsidy publisher isn't the way to go. Better to pay them and know what you're getting. Your family and friends are never going to know one publisher from another anyway.