When reading, do you look up words or phrases that you do not understand? Do you use terminology that the lay person might not understand when writing? For example, I describe a "board and batten facade" of a country store. Some people might not know what board and batten is, but that is the only way to simply describe the architecture without three more sentences explaining the carpentry. Would the average reader skim this without caring? Look it up? Or, would you as an author, use more common descriptions to seed the reader's imagination?