Hot Spot

Published by Earp in the blog Earp's blog. Views: 62

From a eulogy for Prevention Magazine editor-in-chief Mark Bricklin by Greg Gutfeld:

"Bricklin taught you to write tight and fast, and trim everything that didn't matter.

He had a simple test -- he called it 'the hot spot.'

Every paragraph -- yes -- every single paragraph -- had to include one memorable sentence that made the paragraph worth existing. If that hot spot didn't exist, you had to kill that paragraph, without remorse.

Try it some time."

Sounds like good advice regardless of what we're writing.
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