(published 16th January 2013)
The Book Consumer in 2012: Key market metrics – and how ‘e’ is changing everything…. This book market research presentation show marketers not only where consumers are getting the information, but a detailed view on which consumers are most impacted by each medium including how the e-book is influencing the market. The information comes from the book consumer research conducted by Bowker Market Research.
This product is actually FREE, but the site wouldn't let me post it as such/
get it here: http://www.bookconsumer.com/store/product.php?id=38
FREE Nielson - The Book Consumer in 2012: DBW 2013 Presentation 1.0
Summary of stats on book buyers from 2012