http://www.huffingtonpost.com/grammarly/how-to-break-all-the-rule_b_5637882.html?utm_hp_ref=books
I found myself agreeing strongly with this statement from the article: "There is no one correct way to write, and following every rule in the book won't make your text a success."
How to break all the rules
This summer, we recommend doing something radical: break all the rules.
