After establishing relations with a reclusive small island nation tribe, a team of anthropologists discovers “ingredient X”, a non-habit-forming stimulant which synergistically co-activates with caffeine. The experience of consuming resultant beverages is described as “a whole new stimulation” and “a whole new sensation”. Perhaps the team is then approached by fictitious candy manufacturers, soda manufacturers, sports drink manufacturers, and energy drink manufacturers… Is your story a comedy or a drama? Is your story a musical? Do people sing and dance after consuming the new beverage? Is your story a socio-political commentary? https://www.statista.com/outlook/cmo/non-alcoholic-drinks/soft-drinks/united-states https://www.statista.com/outlook/cmo/hot-drinks/coffee/worldwide https://www.statista.com/statistics/326384/global-tea-beverage-market-size/