I was contacted by this publishing platform (I'm hesitant to call them a publisher) on Twitter, asking if I'd write for them. Since they're actively contacting aspiring authors, I wanted to share what I found with the writers here. Channillo is a kind of Wattpad thing, where writers post series--novels, chapter by chapter; short stories; poems; essays; whatever you like. Members of the site then subscribe to your series. Channillo claim you will be paid a portion of their income depending on your number of subscribers. They also claim their website is a way for an author to gain loyal followers. In theory, it sounds great, right? Well, alarm bells rang for me and I looked into it. For the following reasons I won't be writing for them: 1. They require each author to purchase a membership. It's $4.99 a month and is effectively a fee for writing for them. 2. Authors don't receive royalties until they reach $50. I'm yet to find one of their authors who have made $50, and they began operating in 2012. 3. Their only costs are the domain. They don't market (besides fishing for authors on Twitter), they don't provide editing, they don't provide covers. In return for your $4.99 a month you get nothing but a website to host your stories on, which Wordpress and the like provide for free. 4. I suspect their subscribers are almost exclusively other Channillo writers, who are there to promote their own work, not yours, OR friends and family of Channillo writers. They are not readers looking for their next favourite author. I have no proof of this because the website refuses to answer authors' questions about their subscribers, but it seems self-evident to me. The silence is deafening. My conclusion, which may be wrong, is that they have very small costs (the domain and the founder's time on Twitter) and make their money from the authors' subscription fees and consequent marketing efforts. There is no risk to the website, and whether your work is read or not they receive an income for it. This is different to a real publisher, who adopt the risk in spending money on covers, editing, and promotion, and are incentivised from the start to maximise your sales. Once they have your subscription fee, there is no incentive for Channillo to market your work. These are my conclusions anyway. I've written back to the owner with my concerns, though I'm not expecting a reply. If she does reply I'll post it in the interests of fairness.