1. Published on Amazon? If you have a book, e-book, or audiobook available on Amazon.com, we'll promote it on WritingForums.org for free. Simply add your book to our Member Publications section. Add your book here or read the full announcement.
    Dismiss Notice
  2. Dismiss Notice
  1. G. Anderson

    G. Anderson Active Member

    Joined:
    Oct 1, 2016
    Messages:
    207
    Likes Received:
    98
    Location:
    Germany

    Getting the word out online

    Discussion in 'Marketing' started by G. Anderson, Oct 17, 2016.

    Hi All,

    I've recently self-published on Amazon Kindle and due to me having a fairly stable job, I've paid for a sponsored campaign. However, it hasn't been hugely successful. Therefore, I've created a new cover, title and blurb, so we'll see how it goes from now on...

    I've also contacted bloggers, but they all seem to be really busy, and a whole lot of them are not accepting submissions for reviews anymore.

    Does anyone else have some good ideas about marketing your book online? I'd prefer online as the book is only available in eBook format at the moment.

    Social Media is of course great, but what to do if you have a very limited following there? :)

    Best,
    G.
     
  2. theoriginalmonsterman

    theoriginalmonsterman Pickle Contest Administrator Contributor

    Joined:
    Dec 3, 2014
    Messages:
    553
    Likes Received:
    269
    Location:
    [REDACTED]
    I hear the places to go for this sort of thing is Facebook and Twitter. You can pay to create ads that will reach people with specific tastes, so while you may not reach a very broad audience you will be able to market to a more specific audience that's more likely to like your content.
     
  3. ChickenFreak

    ChickenFreak Contributing Member Contributor

    Joined:
    Mar 9, 2010
    Messages:
    9,715
    Likes Received:
    6,268
    Fiction or nonfiction? What was the campaign like? Do you have a website and/or blog?
     
  4. G. Anderson

    G. Anderson Active Member

    Joined:
    Oct 1, 2016
    Messages:
    207
    Likes Received:
    98
    Location:
    Germany
    Thanks! I didn't actually think of paid ads there, which seems silly since it's such a good opportunity. And you can probably decide your own budget, and close the campaing if you are not getting sales from it!

    It's a fiction book, but rather short. It's a romantic satire (a little inspired by reality shows) and aimed at readers between 16-30. I aim to make it part of a series featuring the same characters.

    So far, my only campaign is a sponsored ad campaign on Amazon Kindle (I've had 26 impressions and 1 purchase so far! :D). I do not have a website or blog yet, but it's something I am thinking about. My only concern is, however, if it wouldn't be better to get a reading base first?

    Best,
    G.
     
  5. Philsy

    Philsy Member

    Joined:
    Aug 31, 2016
    Messages:
    23
    Likes Received:
    2
    Location:
    Chichester, England
    Set up a website with a blog. It's easy and cheap enough to do these days, and you could have a link to the Amazon page.

    Also, use Facebook and Twitter to get the word out.
     
  6. Cave Troll

    Cave Troll Who wants waffles...? Contributor

    Joined:
    Aug 8, 2015
    Messages:
    4,546
    Likes Received:
    2,876
    Location:
    Where cushions are comfy, and straps hold firm.
    How good is it to have a website/blog if nobody knows about it or the author?
    Is it like fishing in the middle of the ocean with 10lb test line hoping to catch a shark?
     
  7. Iain Aschendale

    Iain Aschendale Unanimity requires compliance Contributor

    Joined:
    Feb 12, 2015
    Messages:
    1,782
    Likes Received:
    1,668
    Location:
    The Sea House, Udeste province, Caltasp.
    I'm not sure how much good it's doing, but I set up my blog with the hope of generating some small bit of name recognition in the event that I ever publish anything.

    Which would require that I get writing, of course.
     
    Cave Troll likes this.
  8. psychotick

    psychotick Contributing Member Contributor

    Joined:
    Feb 10, 2011
    Messages:
    1,431
    Likes Received:
    352
    Location:
    Rotorua, New Zealand
    Hi,

    I suggest you surf the Cafe at Kindleboards - they are much more into the marketing side of things and there are loads of threads there about what's worked and what hasn't for various writers.

    Cheers, Greg.
     
  9. Philsy

    Philsy Member

    Joined:
    Aug 31, 2016
    Messages:
    23
    Likes Received:
    2
    Location:
    Chichester, England
    That's why you need social media, to drive people to the website!
     
    Cave Troll likes this.
  10. Tenderiser

    Tenderiser Not a man Contest Administrator Contributor

    Joined:
    Aug 12, 2015
    Messages:
    4,804
    Likes Received:
    5,771
    Location:
    London, UK
    Exactly. You need one main 'hub' and all your other outlets drive people to it. Mine is my website, and I'm active on Twitter (where I link to my website and Tweet when I have a new blog post). I haven't been very active lately but it does well when I put the hours in.

    I'm in it for the long game though; building up followers who like the Tweets I make and the blogs I write. When my book is out I'll let them know and hope they buy it. I don't like direct advertising and it doesn't work on me, so I don't use it. If people sense you're selling to them, they're on their guard. If you try to make them laugh or tell them things they're interested in or otherwise give something to them, they're much more receptive.
     
    Cave Troll likes this.
  11. Lew

    Lew Contributing Member Contributor

    Joined:
    Sep 30, 2015
    Messages:
    755
    Likes Received:
    520
    The most effective thing I have found to date has been facebook. I set up an author page, Lewis McIntyre, which somehow wound up be closely linked to my personal page, Lew McIntyre. It seems that friends of one are friends of the other. But from Lewis McIntyre, I created a post, with a link to my Amazon page, then boosted that post. For a few tens of dollars, a boosted post can reach thousands to tens of thousands of people. My last boost reached 24,000. What is lacking is feedback on sles. I had a number of favorable comments, a number of posts indicating intent to buy, and I sold four books in Australia, which I believe had to have been generated either by the post, or someone sharing. Sales of E&D have been on line, averaging one a day (fifty so far, Kindle and paperback) but most were in February, the surge that comes from friends after initial publication. I am looking for other ideas.

    I tried BookDaily.com, but I have been intensely dissatisfied with that site. I uploaded Come Follow Me in January, and it was eventually distributed. The website is crap... I had trouble uploading my photo to the profile page, until I realized that I had to re-enter my password twice under "change password". That did not work for my facebook url or website, which has never successfully appeared on my profile. I wanted to upload E&D but when I enter the ISBN, it refuses to accept books by different authors (Lewis F. vs. Lewis McIntyre). A simple tag to tech support would solve these problems but no one ever responds.... I got one unhelpful response out four attempts. I am going to cancel that subscription as being unresponsive and unprofessional.

    Anyone have experience with BookBubs?
     
  12. jannert

    jannert Contributing Member Supporter Contributor

    Joined:
    Mar 7, 2013
    Messages:
    8,377
    Likes Received:
    7,894
    Location:
    Scotland
    Can I make a suggestion? Perhaps it's time to start thinking outside the box a bit more.

    Why not start targetting the subject matter? You have written a hugely entertaining BUT also well-researched historical novel. So ...who would be interested in this? People who like history, specifically people who like to read about the Roman Empire. And/or China.

    Ferret out as many magazines as you can that pertain to history. And if they do book reviews, send them a copy of yours. See if you can get them to review it. I don't see why they wouldn't. The Eagle and the Dragon is presented in an extremely professional way, and you have an impressive pedigree, even though this is your first novel. Instead of just trawling for 'readers,' trawl for readers who are looking for books specifically like yours. You'll find these people by zeroing in on what else they read.

    I can't tell you how many books I've bought over the years because I saw them reviewed in a special interest magazine. I'd say about half of the books I've got that are about Montana came to me because of reviews I read in the quarterly Montana: The Magazine of Western History, put out by the Montana Historical Society (I've been a member there for nearly 20 years.) Many of the books reviewed in the magazine are fiction. As long as they pertain to Montana history and aren't just fluff, they're reviewed.

    If you haven't already done it, also experiment with linking your book on Amazon to other books that will be of interest to the same readers. Whenever you look at a book on Amazon, there is always a row of books beneath the main blurb, that contain the same general subject matter or theme. See what you can do to get yourself in among them.

    And also try to get yourself reviewed in ordinary newspapers or magazines. A review in a Sunday paper or a magazine of some description will reach umpteen people you never will, if you're just building Facebook contacts and blogs. And unlike Amazon reviews, these publication reviews will be impartial. The readers of these papers and magazines know they won't be getting a come-on from a friend of the author. Instead, they'll be getting a review of a new book, written by somebody who knows how to write a review. Of course there's the chance the reviewer won't be 100% positive, but in general they don't waste time reviewing bad books—unless they're so bad they're good, or written by a well-known author or celebrity. If you get a review as a first-time author, it will probably be immensely helpful.

    Again, I am often compelled to buy a book because of a good review I've just read. These are not books I would have heard of other ways. They just sound intriguing. I'd say I buy at least one book per month based on Sunday supplement reviews from the two newspapers we take.

    As long as your book is available on Amazon, both as Kindle and in print, you're in business. Now get yourself noticed, but by the right people. Get professional reviewers to review your book outwith Amazon. And make some Roman history buff's face light up with joy, when they realise hey, there's a new book out there I've just GOT to read!
     

Share This Page