I was having this discussion today with an author who is self-publishing, and was considering where to put his assets in terms of selling his books. He has already had the services of an editor and feels like it is ready to go. The conversation centered around things like blog tours, social media, ad campaigns, and so on. It got me thinking about how I buy eBooks, whether traditionally published or self-published, and I realize that I've never bought any as a result of blogs or ads, and maybe only one or two after seeing them mentioned in social media. Instead, most of my buying comes from the same behavior I exhibit in bookstores - browsing. I'll go to Amazon, Kobo, or whatever, and just browse through the books, selecting the genre category I'm interested in at the time and just browsing page by page until something catches my attention. I talked to my brother, who also buys a lot of eBooks, and he does the exact same thing. It makes me wonder whether a lot of time spent posting in various blogs, or creating an ad campaign for the book, is likely to have a significant impact. I thought I'd throw the question out to the forum - how do you shop for eBooks?