My character is a very opinionated person, and, while it doesn't show up often, occasionally, he'll make a political comment. I'd like to get traditionally published, and don't want this ruining my chances. Here's an example of one: The name also has to be marketable. If you pick a dumb one, newscasters won't take you seriously, and businesses won't give you endorsement deals. They'll make up an even dumber name, and your reputation will suffer. On that same note, it can't be just one word. Only villains and try-hards have just one name. And unless you're on a certain end of the political spectrum, you won't get sponsored as a villain.