I've been thinking about the market lately. As a writer I usually write what I am inspired to write, which I am sure many writers do. But what may inspire me or another writer may not have marketability. Through my research in the literary world I often come across the advice to study the market. I understand what that means, but I wonder exactly how to go about it. When I walk through the bookstore (or the grocery store because all of the bookstores in my town have gone out of business) I look at what is selling, but I think what is selling today may not be getting book deals tomorrow because they've already been done. I ask myself how do I come up with an idea that is fresh and new that hasn't been overdone. Any thoughts about studying the market? I am curious to how other writers study the market.