Again, opinions vary on this. Interested in what the experts here prefer. I've Googled this topic and have come up with conflicting answers/preferences. (1) In fewer / less than 100 words, explain why you want the job. (2) Explain your strengths and weaknesses in 50 words or fewer / less. (3) Fewer / Less than 10% of Americans will be affected. (4) If 'Americans' were omitted, would it be: Fewer / Less than 10% will be affected. (5) The sign at the checkout line read "20 Items or Less / Fewer." (6) My grandfather's bakery may produce 10 percent fewer cookies and in each cookie uses 2 percent less sugar. Thanks.