Her speech from the National Book Foundation in 2014: I think it ties into the "rules" debates that often crop up on writing forums. Many of the "rules" and structure bandied about is directed specifically toward writing more or less generic commercial fiction. It is formulaic by definition. Conflicts between people who want to write that, versus people who want to create art in a different way, often arise in the context of rules debates. There's nothing wrong with writing generic commercial fiction, if that's what you want to write. There's nothing wrong with putting aside those formulaic concepts in the name of art (in fact, it is good to do so, in my view). The world of literature has plenty of room for both, and for all points in between. However, it seems like the people who advocate a formula approach to writing are less likely to be open to the idea that there are alternative approaches, whereas the people who take a more artistic approach are open to the idea that anything goes (though some of them tend to look down on generic commercial works).