Thats quite comprehensive technology for a pizza place. Beats the bee-geevaz out what my friend works with on her worksite.
Oddly, I usually understand when a company mines data about me to sell me more products. I like it when Amazon tries to figure out what I'd like, for example, because sometimes they offer me discounts on things that I was already going to buy. The only people that I care about knowing my browsing/buying/viewing habits are my employers. I still support the ACLU though.
Now I want pizza. That was outrageous. I noticed something about a 48 pack of condoms- definately overboard.