1. Catrin Lewis

    Catrin Lewis Contributor Contributor Community Volunteer Contest Winner 2023

    Joined:
    Jan 28, 2014
    Messages:
    4,484
    Likes Received:
    4,824
    Location:
    Pennsylvania

    Published Authors: What are your Amazon search strings?

    Discussion in 'Marketing' started by Catrin Lewis, May 21, 2016.

    I'm looking ahead to when I can get my novel up on Amazon, and know that I'll need to generate keyword search strings. Alas, the art of it eludes me. I've been on Kindle's "Make Your Book More Discoverable with Keywords" page and a little light is beginning to dawn, but I still can't figure out to put these strings together and how to rank the terms in the proper order.

    I need real-life examples. And right now I can't even recall how to make them visible on the Amazon site.

    So whether you're published traditionally or self-published, would you mind posting your search strings? I'd like to know how you came up with them, and how well they're working for you.

    @Tenderiser, @BayView, and @psychotick, you three come to mind. Who else?
     
    GingerCoffee likes this.
  2. Tenderiser

    Tenderiser Not a man or BayView

    Joined:
    Aug 12, 2015
    Messages:
    7,471
    Likes Received:
    10,217
    Location:
    London, UK
    I'm very flattered to be included with such authors, but I'm not published yet. :D I believe @peachalulu also has books on Amazon.

    Even as a reader I can't help much. If I search it's because I'm looking for a specific author/title. Otherwise I go to a certain genre in the Kindle store and browse by rating.

    Good luck with it!
     
    GingerCoffee likes this.
  3. GingerCoffee

    GingerCoffee Web Surfer Girl Contributor

    Joined:
    Mar 3, 2013
    Messages:
    18,385
    Likes Received:
    7,080
    Location:
    Ralph's side of the island.
    You will be. :)
     
    TheWingedFox and Tenderiser like this.
  4. Catrin Lewis

    Catrin Lewis Contributor Contributor Community Volunteer Contest Winner 2023

    Joined:
    Jan 28, 2014
    Messages:
    4,484
    Likes Received:
    4,824
    Location:
    Pennsylvania
    Ooh, I thought you were. Well, any time now.
     
    Tenderiser likes this.
  5. BayView

    BayView Huh. Interesting. Contributor

    Joined:
    Sep 6, 2014
    Messages:
    10,462
    Likes Received:
    11,689
    I'm not much good at it. I'm mostly with publishers, and they take care of that stuff for me.

    For my few self-published books? I just flail away, mostly. For the first book in my current self-published series, my terms are:

    contemporary, romance, gay, m/m, new adult, pets, angst

    "Pets" is probably stupid. I can't imagine anyone looking for an m/m romance and thinking they should search for "pets". "Angst" might be a bit shaky, too.

    So these aren't really examples of good terms, they're just the terms that I tried.

    I've heard of people putting other author's names in this category. Like, if you wrote a book about child wizards, maybe you'd put JK Rowling as one of your terms? I don't know...
     
    GingerCoffee likes this.
  6. Catrin Lewis

    Catrin Lewis Contributor Contributor Community Volunteer Contest Winner 2023

    Joined:
    Jan 28, 2014
    Messages:
    4,484
    Likes Received:
    4,824
    Location:
    Pennsylvania
    @BayView, do you have to put the terms in any particular order? Like starting with the major genre the book might fit into, and narrowing down from there?

    I dunno about "pets" being stupid. After all, cats rule the Internets.
     
  7. BayView

    BayView Huh. Interesting. Contributor

    Joined:
    Sep 6, 2014
    Messages:
    10,462
    Likes Received:
    11,689
    The order may be a subtlety I'm unaware of. I entered them in the order I listed in my post, but I'm not sure if that's what I should have done...
     
  8. Catrin Lewis

    Catrin Lewis Contributor Contributor Community Volunteer Contest Winner 2023

    Joined:
    Jan 28, 2014
    Messages:
    4,484
    Likes Received:
    4,824
    Location:
    Pennsylvania
    But they didn't kick them back and tell you you couldn't publish till you did it over. That's something.
     
  9. BayView

    BayView Huh. Interesting. Contributor

    Joined:
    Sep 6, 2014
    Messages:
    10,462
    Likes Received:
    11,689
    Oh, I think they'd let you publish with pretty much anything. They aren't too rigorous about the quality-control, I'm afraid.
     
  10. psychotick

    psychotick Contributor Contributor

    Joined:
    Feb 10, 2011
    Messages:
    1,533
    Likes Received:
    484
    Location:
    Rotorua, New Zealand
    Hi,

    Sadly I'm not even sure what a search string is I'm afraid. If you mean keywords, I fairly much base them on the novel's content. But I do know that some keywords in conjunction with certain categories get your books placed in additional Amazon categories. "Elf" was one as I recall - though "Elves" was not. Currently I'm trying to work out why my two most recent epic fantasies have shown up in the category "Sword and Sorcery" when I didn't choose it - not that I'm complaining!

    For more information on that you'll have to go to the writers cafe on Kindleboards and do a search.

    Cheers, Greg.
     
  11. Mckk

    Mckk Member Supporter Contributor

    Joined:
    Dec 30, 2010
    Messages:
    6,541
    Likes Received:
    4,776
    @TWErvin2
     
  12. TWErvin2

    TWErvin2 Contributor Contributor

    Joined:
    Nov 30, 2006
    Messages:
    3,393
    Likes Received:
    1,673
    Location:
    Ohio, USA
    I honestly don't know. My publisher deals with that sort of thing.
     
    Mckk likes this.
  13. Catrin Lewis

    Catrin Lewis Contributor Contributor Community Volunteer Contest Winner 2023

    Joined:
    Jan 28, 2014
    Messages:
    4,484
    Likes Received:
    4,824
    Location:
    Pennsylvania
    After a little more research, maybe what I'm thinking about isn't just keywords, but browse categories.

    I just wish I could remember how I was able to bring them up for some of the books I was looking at on Amazon before.
     
  14. Catrin Lewis

    Catrin Lewis Contributor Contributor Community Volunteer Contest Winner 2023

    Joined:
    Jan 28, 2014
    Messages:
    4,484
    Likes Received:
    4,824
    Location:
    Pennsylvania
    Thanks. And please forgive me for my sieve-like mind, that I didn't tag you.
     
    TWErvin2 and Mckk like this.
  15. Mckk

    Mckk Member Supporter Contributor

    Joined:
    Dec 30, 2010
    Messages:
    6,541
    Likes Received:
    4,776
    Me?
     
  16. TWErvin2

    TWErvin2 Contributor Contributor

    Joined:
    Nov 30, 2006
    Messages:
    3,393
    Likes Received:
    1,673
    Location:
    Ohio, USA
    Catrin Lewis,
    Not a problem. Hard to keep track of everyone, and with the end of the school year, and all that entails, I've not been super active on the boards here in the past month or two.

    Terry
     
  17. Catrin Lewis

    Catrin Lewis Contributor Contributor Community Volunteer Contest Winner 2023

    Joined:
    Jan 28, 2014
    Messages:
    4,484
    Likes Received:
    4,824
    Location:
    Pennsylvania
    Sure. You've got your book up on Amazon, and I of course should have thought of that immediately.
     
  18. Eric Bickernicks

    Eric Bickernicks New Member

    Joined:
    Jun 19, 2016
    Messages:
    9
    Likes Received:
    3
    Here's a little trick to find keywords on Amazon. Pick a topic/subject/item/keyword related to your book and run through the alphabet in single letters next to it. Amazon will show you what are the major search phrases.

    [​IMG]

    Don't forget, you have 400 LETTERS in the keywords box. Stuff as many related keywords into there. Don't bother with repeated keyword phrases, drops the commas anywhere you want.
     
  19. Steerpike

    Steerpike Felis amatus Contributor

    Joined:
    Jul 5, 2010
    Messages:
    13,984
    Likes Received:
    8,563
    Location:
    California, US
    Problem with using other author's names or other books in your search terms is you run the risk of the other party filing a trademark or unfair competition claim. It's also a violation of Amazon' terms of service (likely because of the intellectual property issues) and could result in your work being pulled.
     
  20. Lew

    Lew Contributor Contributor

    Joined:
    Sep 30, 2015
    Messages:
    1,667
    Likes Received:
    1,527
    For "The Eagle and the Dragon" , I used Rome, China, Buddhism, Christianity, Silk Road, Action and Adventure. Amazon assigned an ASIN of B01MSEAC3I. And it is doing quite well.
     
    Catrin Lewis likes this.
  21. Catrin Lewis

    Catrin Lewis Contributor Contributor Community Volunteer Contest Winner 2023

    Joined:
    Jan 28, 2014
    Messages:
    4,484
    Likes Received:
    4,824
    Location:
    Pennsylvania
    Oy. ASIN is a term I need to learn. In good time, in good time.
     
  22. Lew

    Lew Contributor Contributor

    Joined:
    Sep 30, 2015
    Messages:
    1,667
    Likes Received:
    1,527
    Amazon Search Index Number. What is surprising is that E&D ranks in the double digits in Chinese historical fiction
     

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice