I've just hit a problem that's new to me. I'm finding conflicting advice about punctuation when there is someone telling a story 'inside the story', e.g. Story The old woman began her tale: "Once upon a time there was a naughty little girl--" The child interrupted her. "Naughtier that me?" "Absolutely. Well, she went to her father and asked: 'Can I feed the goldfish?' Now here is where I have the problem. The dialogue within the story has to be single quotes to avoid confusion, right? (Or vice versa.) And when I start a new paragraph, do I put " , OR because it's all the same woman continuing to speak, do I just continue without speech marks? In other words is it: "Her father looked at her. Or: Her father looked at her. Any ideas?