Opinions please! I would like to ask all forum users their opinion about a book’s subject matter, which genre you would expect the book to be found in a book store, what audience should the book be aimed at, and what style of title and cover would be most appropriate. Background: For thousands of years, western philosophy has debated the origins and definitions of many words, especially those of ethics, morals, right, wrong, and knowledge. Upon my enquiry with recent Ph.D. graduates, I was told that it is still generally believed that there is no firm definition for ethics, morals, right, wrong, or numerous other terms such as beauty. John Stuart Mill’s 1879 book “Utilitarianism” well explains what I am pointing at: “There are few circumstances among those which make up the present condition of human knowledge, more unlike what might have been expected, or more significant of the backward state in which speculation on the most important subjects still lingers, than the little progress which has been made in the decision of the controversy respecting the criterion of right and wrong. From the dawn of philosophy, the question concerning the summum bonum, or, what is the same thing, concerning the foundation of morality, has been accounted the main problem in speculative thought, has occupied the most gifted intellects, and divided them into sects and schools, carrying on a vigorous warfare against one another. And after more than two thousand years the same discussions continue, philosophers are still ranged under the same contending banners, and neither thinkers nor mankind at large seem nearer to being unanimous on the subject, than when the youth Socrates listened to the old Protagoras, and asserted (if Plato’s dialogue be grounded on a real conversation) the theory of utilitarianism against the popular morality of the so-called sophist.” Now my question is that if an individual did discover the philosophical, psychological, and physiological structuring of how ethics and morals originate, then how should the book be presented to the public? I do not know the general public’s views on things like this, and that is why I am now asking. Question 1: What genre should the book be placed in? Philosophy appears to me to be the better choice, but the topic also encompasses psychology as well as physics. I wonder if the book might find its greater interest (sales) if it were placed within the genre of religion since religion gives emphasis on ethics and morals, and perhaps too, because many people may believe that ethics and morals originated from religions. Local book stores have many shelves for history and religion, but few for philosophy, which tells me that philosophy may not be a popular genre. Question 2: How large of a title is acceptable? One of my favorite books is Julian Jaynes’ “The Origin of Consciousness in the Breakdown of the Bicameral Mind.” For the general public, are long titles good or bad for the topic of ethics and morals? Question 3: What style of cover might be best noticed and acceptable? Many philosophy books use paintings by Rembrandt and others, but what if the book finds a better audience in religion? Some popular philosophy books like Krisnamurti’s use a photograph of the author on the cover. Colors influence the customer’s mood, and while many philosophy books are now using black backgrounds, might there be a better choice if the book were to be aimed at more genres? Question 4: Is there a specific age group that the book should be aimed at? Would it be useful to aim the book’s writing style for high school and college students, or to try to widen the style for all ages? Question 5: This is perhaps the most important question of all: does the general public care about the topic? Would the public be interested in discovering why they interpret a thing as right or wrong? Would the public be interested in knowing what thing dictates ethics and morals, and why? Any and all thoughts and suggestions are greatly appreciated!