Bowker's running a $45 off special on a block of ten ISBNs, I have no idea how long the sale will last, and I want to take advantage of it. In the sign up, you have to check yourself off as Self-Publisher, then give them the name of your company. After thinking and rethinking and searching and researching, I like Hendrick Hill Books. There's nothing like it on Google (save some street names here and there). It picks up an old family name and I like hills. Also, it sounds solid, and it's sufficiently neutral I can go anywhere with it re: genre. I considered Hendrick House Books, but there's a publisher called Hendricks House that apparently reprints old classics and it's too much the same. What do you guys think?
Sounds good to me. Be aware that some people react poorly to self-publishers who "pretend" to be a publishing company, which may be what it seems like in this case. You can just register as your author name, at least where I live.
Yes, I can understand that line of thought. I did a good deal of research on the matter, and knowing what I know about myself, I decided that setting up an official publishing company/imprint was the best way to go.
Thanks to everyone for their responses. "Hendrick Hill Books" it is. I think I'll start another thread to describe the process.