Okay so I have this idea and I don't know if it would work or not. Basically let's say you're writing your story and the reader reaches a point where it's suppose to scare you. Example: He didn't want to eat food- He wanted blood. Here's the idea: Change "blood" to the color red. Make it stand out, Would it add that extra punch? Keep in mind, I wouldn't overkill the color process so it would distract the reader, but I think it would add a special touch making "blood" red. We can take this idea further and say we make it a gif. Like the "blood" is red and red droplets are dripping off it. Something I came up with. Thought I'd discuss it.