Hi I wish to discuss a topic. After watching the Planet Earth documentary, I discovered that most conservationists tend to focus on charismatic species; Tigers, Elephants.etc But in a story of mine, a new family of highly evolved rodents was discovered and under threat by humans. So conservationist have to save them from the clutches of poachers and ecoterrorists due to the dangerousness of these animals. And as most of us know when we hear the word "rodent", we think of every negative word we can find in our dictionary. if you are a conservationist, how would you change public opinion of these unique animals?