Self-publishing is something I've been considering. I know of and about a lot of the pros and cons between traditional and self-publishing, so if we can, I'd like to focus this thread on what one can and should do before and after they self-publish and keep the comparisons between the two types of publishing to a minimum (ie: no comments about if a book can be successful self-publishing, it could probably make it the traditional route please). Let's assume, for whatever reason (couldn't deal with the rejection letters, tired of waiting on others, don't play well with others, wanting to take control of my future and book, just wanted to self-publish, etc.) that I am self-publishing and not looking back. First, there's a lot of talk about how it's extremely difficult to be successful self-publishing. The success stories where people have made it big going this route rise to the top, but we're all warned, "don't expect it to happen to you." I came across an interesting article recently that suggested one didn't need to make it "big" in order to make a living by publishing their own books. If you can pull in about 10 to 20 thousand sales, that's enough to keep yourself fed, depending where you live and how you price your work. But also the average person who publishes this route never generates more than 2 to 3 hundred sales, mostly friends and family or close connections. So let's say you write a really good book. People who read it will enjoy it--though critics may slam it. Readers may enjoy it enough to recommend it to others, but not all. What are some of the things you can do that might tip the hat of success into your lap? What will make you book rise out of the slush that accumulates with the self-publishing industry? I'll list a series of questions below that may help get the gears rolling in your mind about this, but I'd also like you to state your opinions, facts, and experiences, what may have worked/not worked for you, and anything else you feel is relevant to the topic. Questions: How do you get people to read your book? How do you get it to the audience it was meant for? What are some marketing strategies you might use to usher in readers? What are some of the do's and don't's now that you are "published?" What would be worth paying for (professional reviews, ads, etc.)? What should you avoid paying for (professional reviews, ads, etc.)? What types of social media outlets other than blogs, facebook, and twitter might you use (be capable to use)? How can you make those outlets "work for you?" What other outlets/marketing tools can you use and how will they benefit you? How much time should you devote to that book now that it's gone? How many sales equal success? When should you give up on money and give it away for free? What are the benefits of giving it away for free? What are the best methods to promote your sales? What's the best way to react to one or more bad reviews? What's the best way to react to success or good reviews?