I've been writing for over 25 years. I used to love it. I switched to self-publishing a few years ago, and it was the thing I'd been waiting for all my life. Until it wasn't. The problem is that my writing just is not good enough. I've written close to 40 books, only 12 have been published. I've taken classes, gone to conferences, hired editors and coaches and teachers. But as soon as I drop more money on learning and improve my next book, I get more bad reviews. Even my beta readers, who give me amazing critique, which I always take to heart and use to improve, have never given me over a four star review. My books struggle to stay higher than 4 on Amazon and 3 on GR. I feel like I'm floundering. I don't know what I'm doing wrong. When I asked my betas, they said, "Nothing! We love your work." A half dozen editors and writing coaches have said the same. I write romance, which I know isn't literary. And yet, romance books can still earn five star reviews. Their authors are great. Readers rave about them. Not me. So, when do I cut my losses and stop chasing after something I'll never get?