All right, I'm doing it. I'm setting up Hendrick Hill Books as my own self-publishing arm. And in the spirit of @NigeTheHat 's pinned post about his self-publishing adventure, I think I'll start a thread on what happens when an author with little or no capital, slack habits, and a lifetime of all the wrong experience decides to set up her own official publishing house/imprint. (Publishing garden shed, more like it, but we'll overlook that for now.) First of all, why? I researched the matter all over the Internet and went through weeks of fog and confusion over what I should do. Use a subsidy publication service like WestBow or AuthorHouse? No, I found out what outfits like that do to your rights. Ouch. Shove my current novel out on Kindle and CreateSpace, and anything I write hereafter, too? Well, maybe. A lot of people do and are perfectly happy with it. But what if I want to pursue options that having CreateSpace as the publisher would bar me from? Do the first book that way, and think about establishing my own publishing name later? That would be possible, too, but what if I decide to make this book the first of a series? I'm already thinking about possible sequels. These two posts by author/attorney Helen Sedwick and author/book designer Joel Friedlander focused my thinking on the matter: http://helensedwick.com/should-self-publishers-use-an-imprint-name/#comment-94574 http://www.thebookdesigner.com/2009/12/how-to-create-your-publishing-company/ I won't repeat their reasoning; you can click over and read it for yourself. What persuaded me most was that having my own publishing house/imprint will force me to see this book writing and selling thing as a business, not just something I do to fill in time while the kids I sub for are completing worksheets. And I exaggerated when I said I had all the wrong experience. I have good and relevant experience at other kinds of freelancing; why shouldn't I bring it to bear for my writing? So if you want to follow along on my adventure, climb on board. Hopefully, it will be a good ride, and not a train wreck.