Borrowed Meaning

By Wreybies · Jul 28, 2010 · ·
  1. Yet another pedantic rant by Wrey.


    Today I am on the phone with one of my banking clients and the client is using the word product over and over again.

    Product.

    Product?

    I think to myself, "Mr. Banking Person-Dude, don't you mean service? Banks haven't printed their own money in well over a century here in the U.S. so I cannot see how you are offering a product to your client."

    Every time he said the word product, it was like another handful of wet sand accumulated in an uncomfortable place in my bathing suit.

    A product is a product, and a service is a service.

    One is a tangible, the other an intangible.


    "Mr. Banking Person-Dude, are you deliberately using the word product in this context because you want to borrow the emotional satisfaction that having something real and tangible in your own two hands brings to the person who is about to shell out his/her hard earned money? Is that what is going on? Are you dressing this word up in stiletto pumps, g-string, and fishnets to sell an ersatz idea?"

    Tsk, tsk.

    *passes one index finger over the other in the universal gesture of "shame, shame."*

Comments

  1. Lavarian
    Ha. I wonder if they're required to use that word by the higher ups?

    I imagine it would be for the reasons you mentioned.
  2. FoxyMomma
    Well....then that brings up the question of what does the dressed up idea offer? It's still a service and not a product. A "street walker" doesn't offer a product either. It is purely a service.
  3. Ashleigh
    Lol, perhaps he gets commission every time he uses the 'hot words' of the day.
  4. Cogito
    Well, you know there is scripting used for telephone representatives, so I'm sure the word 'product' is jammered into them to signify something delivered once and never again thought of by the vendor tangible.

    Scripting ensures a consistent product message. Scripting is good. <repeat this mantra for five minutes every hour>
  5. becca
    Maybe at the end of the converstation he felt, I don't know, more productive?! *giggle*

    I understand what you mean by people using words that have no bearing on what they are actually talking about. Sometimes people's understanding of lanuage and its uses is pathetic.
  6. Wreybies
    There can be no doubt that Mr. Banking Person-Dude is using the word product to refer to banking services because he is required to use the word. Product is the word de jour in the banking world, especially in investment banking. I work with these kinds of clients all day and the word is everywhere.

    I am sure that usage was coined by this person:
    [​IMG]
  7. becca
    OOO! You better not piss him off. I hear he'll shock the Sh** out of you!
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