This came up 30 seconds ago as I was typing a text and had to direct somebody to send a gift card to "the woman who bought its email." For contextual purposes, there were other emails involved in the conversation and I wanted to identify the email of the woman who bought it, not the email of person who was supposed to receive it. These sound natural in real life but always look funny to me when I write them. Worded differently, I could have typed: The woman who bought the gift card's email. I think that would be right, because you wouldn't say: the woman's who bought the gift card email. But then there's the contraction "it's" vs the possessive "its" in this case, which made it look even wonkier in print. But that's correct, isn't it?
it's is a contraction for it is... you wouldnt write the woman who bought it is email so its the possesive its with no apostrophe it would read cleaner structured ' send a gift card to the email of the woman who bought it'
Yeah, I went with the "its." I don't have time for cleaner structure. That was already six texts ago.
I guess it went by me because I don;t know who is sending a gift card to whom or why. Was it too difficult to use names or possibly email addresses?