Okay, I admit it - this is mostly because I hate doing promo. But I'm also curious... I've decided not to do any "active" promotion for my newest book, which I'm self-publishing. It's the first book in a series, so a slow-build wouldn't really be a problem (since there will be later books to boost its sales) and it's something I've been wondering about - just how effective is all the self-promotion authors are told to do? So for this book - I'll do my standard "announcement" type promo on my own social media platforms (none of which is very big). And I'll respond to anyone who contacts me, bloggers asking for review copies or requesting interviews or whatever. But I won't send out requests for reviews, won't pay for any advertising, won't do a blog tour or whatever else. I'm reasonably established in my sub-genre, so the results of this experiment won't really apply to people who are just starting out. But it'll definitely be interesting for me, and I've already heard from a few other authors who want to know how it goes. So if anyone is interested... I'll report back as results come in. I've set a release date of December 15, so that's when I'll begin to see how things go.