So in my fantasy novel i'm getting close to introducing the main villain. I already have a large portion of his back story written, his powers fleshed out, and general goals planned out. My problem is I'm not sure what kind of villain to make him, charismatic? The kind of villain that inspires loyalty, faith, and devotion in others, even if his methods are evil and wrong? Or intimating? The kind of villain you just know is evil just by looking at him, rules with fear, and makes the world shake just by his presence? With charisma readers will be able to understand why people would follow him, and die for him and his ideals. But I think it would be difficult to really show why he's such a threat to the world. Cause when I think of charisma I think of a guy calmly convincing people to follow him. Not very intimating or villain like especially for a fantasy story. But with intimidation I run the risk of falling into a bunch of cliches for fantasy villains. You know large armies, short temper, impatient, etc.... and it also makes it difficult to understand why people would follow him. Any ideas will help greatly. Is it possible to even combine the two?