I have three "main characters" in my current project: my protagonist Kleeka and her two crew mates Glin and Ward (space setting). At the beginning, I want my readers to like Kleeka and Glin, but not Ward, and yet by the end I want them to be questioning how they feel about Glin, and starting to like Ward. I want the pivotal scene that makes my readers change their mind about Ward (which will be in the last third of the book), be the first time I actually take his POV. I think it'll be easy to keep my readers liking Kleeka, and by going into Glin's head every once in a while throughout the story it'll be easy to plant seeds of doubt about him, but I'm not sure how to have my readers dislike Ward right up until that one pivotal scene and suddenly change their minds. So, for anyone who has written something like this or recalls a book that does this well, any tips or ideas? How far can I push Ward's unlikable-ness without making it impossible to spin it around at the end? To give a little info without writing an essay, these characters come from a society where reincarnation in common, and adults without memories of at least one past life are odd. All three of my characters are "new souls." There's a divide in this culture regarding how new souls are viewed. Some think a new soul is a blessing on a family. Some think new souls are just people with sordid pasts trying to start fresh, and thus aren't trustworthy. Kleeka is a genuine new soul. Glin seems to also be a genuine new soul, but he's actually pretending. Everyone secretly suspects Ward is a fake new soul, because he rubs everyone the wrong way and seems shady, but he isn't. He's genuine. The point when the reader will finally get to see into Ward's head will be after he's lost both his crew mates, and is trying to get back home solo. One of the other characters will die, and it'll be told from his (Ward's) POV.