I need to know if this is a red flag or not - so, first, some background: It's a small publisher - the staff came from an existing larger publishing house (whose name I do not know) and they're splitting off and establishing their own small publishing house. This means, as yet, they have no track record of publishing anything. Assuming they're telling the truth (and through many emails, I have no reason to believe otherwise), the staff are experienced people but without the large budget needed for promotion. I will not post the name of the publisher because well, it's not exactly allowed on the forum So the marketing guy from the small house sent me the link to their marketing page. It says, they will spend £10,000 in promotion. Then hopefully you'll garner readers. The profit coming from that will go into further promotion that would roughly be another £10,000. The idea is, the publisher puts in £10k and you put in £10k too from your initial "profit". 1. Is that normal from a small house? Or is it a red flag? 2. £10k in initial promotions - I might be wrong but I don't think that's a lot at all. How likely would I actually gain readers through such little investment, and how likely is it that not only will I gain readers but gain so many as to make myself worthy of further promotion? (and then yet to get more readers in order to surpass the £10k I'm demanded to put in myself and actually get a real profit?) My instincts say, not very likely. I'm not so worried about the profit part - I'm just worried I won't make it pass the initial £10k promotion they put in, which means my book would've sunk and I would've lost my rights to the book. This is the first publisher I've queried, so it's early days, but I just wanna know if I should even be considering this? The up side to all this is - IF I ever make a profit, I get 50% - which is rather a lot.