Hi, I am very new to this website and I was hoping to get some advice or suggestions from other writers and readers regarding a conflict I've been having when developing my universe. To give you some back story, I'm currently working on a slice-of-life themed web-comic series which will be set on the planet Earth we know and love during a time period we all currently live in. However, I have already decided to set the story in a fictional town with fictional places, fictional businesses and a fictional history to give me more creative freedom with the setting while still making the universe and the characters relatable. My problem is that I am now struggling with deciding whether or not other aspects of this universe should be made fictional such as pop-culture icons (eg. bands, actors, video games, movies, brands, etc) or if I should just relate back to the real-world ones. I've also been playing with the idea of making 'knock-offs' or 'parody counterparts' for example, "Apple Computers" would be "Pear Computers" or "Britney Spears" would be "Bridget Sparks" and both interpretations would be very obvious references to their non-fiction counterparts. Please let me know your opinions and I might even put up a poll to see what everyone is thinking.