It's what we all strive for; wonderful prose, tight punctuation, strong sentence structure. But while all this is important, how much does it really count when compared with a novel a publisher recognises as something they know will sell, simply because of genre/style/subject matter? Take JKR for instance. I've not read any of the HP books, but how good is her writing, really? It's well publicised that her first HP book was rejected by at least half a dozen publishers until someone took a chance and the rest, as they say, is history. The point I'm making here is that at least half a dozen publishers were not sufficiently impressed enough by her writing to take her on board. Publishing is a business, and for that reason anyone willing to invest in a new author needs to know they will at the very worse get their investment back. Of course the writing must be at least competent, but is it true to say that anyone hoping to get published in the traditional sense, needs to concentrate on the market rather than writing for themselves?