1. cutecat22

    cutecat22 The Strange One Contributor

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    Cover change.

    Discussion in 'Cover Design' started by cutecat22, Jan 4, 2017.

    Hi all.
    My first fiction has been out since 2013. Second fiction, since 2016.

    After missing out on a competition with the first fiction because of the current cover, I've taken the decision the redo both covers through a cover artist.

    So my question is, have you ever changed the cover on a live book, and if so, how did you go about a relaunch?
     
  2. BayView

    BayView Huh. Interesting. Contributor

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    I've done it with one that was with a publisher and then got the rights back.

    But I followed my traditional promo-sucks-ignore-it-all approach, so I won't be much use to you I don't expect. I'll watch the thread with interest, though!
     
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  3. RikWriter

    RikWriter Member

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    I've changed the covers on several of my books. Didn't "relaunch," just did it.
     
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  4. cutecat22

    cutecat22 The Strange One Contributor

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    Any reason why you didn't relaunch?
     
  5. rincewind31

    rincewind31 Active Member

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    I changed the cover on my first after a month of limited sales. Didn't relaunch, just did a three day giveaway to get it out there again. It worked though. Sales skyrocketed afterwards.
     
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  6. cutecat22

    cutecat22 The Strange One Contributor

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    I was toying with the idea of doing a free three day promotion of the book and a give away of the old style ones that I have in paperback. I might give it a try. Thanks.
     
    Last edited: Jan 8, 2017
  7. RikWriter

    RikWriter Member

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    It didn't seem like it would produce any significant result.
     
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  8. cutecat22

    cutecat22 The Strange One Contributor

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    But without trying, you wouldn't know.

    IF, you were going to do a relaunch with new covers, what would you do? Paid advertising, Social Media Advertising (free or paid), or a giveaway/free book promotion for a limited time?

    Thanks.
     
  9. RikWriter

    RikWriter Member

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    You could try a Book Bub but those are hard as hell to get. Other than that, I'd do a free promotion and push it via social media. I haven't had good luck with Facebook ads, but I understand those work better for certain genres (not mine).
     
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  10. cutecat22

    cutecat22 The Strange One Contributor

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    I've managed to get a following of some sorts through Facebook and Twitter (over a 1000 likers/followers) but turning those into sales is the thing I have problems with. I'll look up the book bub thing. Thanks x
     

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