Hi all. My first fiction has been out since 2013. Second fiction, since 2016. After missing out on a competition with the first fiction because of the current cover, I've taken the decision the redo both covers through a cover artist. So my question is, have you ever changed the cover on a live book, and if so, how did you go about a relaunch?
I've done it with one that was with a publisher and then got the rights back. But I followed my traditional promo-sucks-ignore-it-all approach, so I won't be much use to you I don't expect. I'll watch the thread with interest, though!
I changed the cover on my first after a month of limited sales. Didn't relaunch, just did a three day giveaway to get it out there again. It worked though. Sales skyrocketed afterwards.
I was toying with the idea of doing a free three day promotion of the book and a give away of the old style ones that I have in paperback. I might give it a try. Thanks.
But without trying, you wouldn't know. IF, you were going to do a relaunch with new covers, what would you do? Paid advertising, Social Media Advertising (free or paid), or a giveaway/free book promotion for a limited time? Thanks.
You could try a Book Bub but those are hard as hell to get. Other than that, I'd do a free promotion and push it via social media. I haven't had good luck with Facebook ads, but I understand those work better for certain genres (not mine).
I've managed to get a following of some sorts through Facebook and Twitter (over a 1000 likers/followers) but turning those into sales is the thing I have problems with. I'll look up the book bub thing. Thanks x
