I thought we could try something new with this thread. I really like the idea of having a featured discussion on a specific topic that we can all follow, and I believe a discussion on electronic publishing in today's market is a good place to start. If this featured thread is successful perhaps it can evolve into a weekly occurrence. To begin, I'd like to start by asking: what does it take to successfully e-publish in 2017? What are the elements of success, and how does one achieve it? What tasks must one undertake? What's the status of the industry as a whole? Is the market growing or shrinking, and how competitive is it? Assuming that as a writer you have a quality story, what activities should you be pursuing as an entrepreneur? The way I see it, if you're writing to make money you are an entrepreneur. You not only have to create a good story, but you need to create a unique - differentiated - product and develop your own competitive advantage for your brand. You need to understand your niche in the industry (who your competition is), who your market is (your readers), and how to reach your potential customers. You can have a truly original story, but without knowing who your ideal reader is, you won't even know how to reach them. If you cannot expose your product to your potential market - your book to your potential readers - no one will buy it. Before we attempt to answer the questions above, I believe it would be beneficial to paint a picture of the industry and market as a whole. I admit I've been out of the loop for a while, so I'm going to do a little research of my own to begin the discussion. I'll update this post if I can find some more accurate or more recent sources (I'd kill to have my University's Mintel or IBISWorld subscriptions again).